I've been meaning to inaugurate a new, regular series of posts and finally decided today was as good a day to do so as any. I'm calling it "The Ads of Dragon" and it will focus on, as its name implies, advertisements I found particularly evocative in issues of Dragon I owned in my younger days. To kick things off, I'm beginning with this ad, from the very first issue of Dragon I ever purchased, #56 (December 1981).
As I've noted before, I was never a big Aftermath player. But, like all of FGU's output, I was at once fascinated and repulsed by it -- with this ad being a big part of my fascination with it. It's funny that something as simple as this would have such an effect on me as a younger person, yet it did. There was something about that silhouetted figure, combined with melodramatic text above him that just fired my imagination and made me want to buy Aftermath.
The fact that I never actually says nothing about how powerfully this ad once affected me. As I recall, FGU produced a number of really evocative ads back in the day. They almost all made me want to rush out and buy them immediately. A big part of why is that they generally stuck to a single iconic image to sum up the game and paired it up with some really straightforward information about what the boxed set in question contained. It was "meat and potatoes" advertising at its finest -- nothing fancy, just the facts and a potent illustration to reel you in. I've got to say that I miss ads like that.