The Path to Adventure

I've commented in several previous posts that the period between 1982 and 1984 is a fascinating one for both TSR and its most famous product, Dungeons & Dragons. This period, I believe, represents the peak of game's faddish popularity, when the company was so flush with cash – and keen to ensure its continued flow – that it slapped the D&D logo on almost everything, from woodburning and needlepoint sets to toys and beach towels, to name just a few. Of course, this same period also saw the publication of the Frank Mentzer edited D&D Basic Set, the best-selling version of that venerable product that TSR ever released, whose sales no doubt contributed greatly to the company's bottom line.

Right smack in the middle of this same period is the premier of the CBS animated television series for which Gary Gygax is credited as a co-producer. The series, which ran for three seasons between 1983 and 1985 and a total of 27 episodes, was part of an effort to increase the pop cultural footprint of D&D beyond the realm of RPGs. So far as I know, the cartoon was the only fruit of that effort, despite Gygax's frequent reports that a Dungeons & Dragons movie of some sort was in the works. Readers more knowledgeable than I can correct me if I am mistaken in this judgment.

Because I was too old for its intended target audience, I never paid close attention to the D&D cartoon during its initial run. Consequently, I took even less note of the various cartoon-branded products released in conjunction with it. I could probably write several posts about this topic and perhaps I eventually will, but, for the moment, what most interests me are the six "Pick a Path to Adventure" books published in 1985 by TSR. As you might expect, these books are all very similar to the Endless Quest series (themselves modeled on the earlier and more well known "Choose Your Own Adventure" books), but drawing on characters and elements of the cartoon. 

As I said, I was completely unaware of the existence of these books until comparatively recently. I certainly never saw them at the time of their original publication. Even if I had, there's zero chance I'd have read them, given my superior attitude toward the series and its perceived kiddification of my beloved D&D. Now, I find myself somewhat curious about them, if only because some of them apparently introduce new characters (like Eric the Cavalier's younger brother) and concepts unseen in the series. In addition, each of the six books uses a different member of the ensemble cast as its viewpoint character, which is actually not a bad idea. (Take note as well that first book in the series was written by Margaret Weis of Dragonlance fame).

Looking into these books online revealed that, contemporaneous with the Endless Quest books (and a few years before the cartoon-branded books), TSR produced another series of "Pick a Path to Adventure" books under the Fantasy Forest brand. From what I can tell, they appear to have been geared towards a younger audience than the Endless Quest books. Likewise, these books don't carry the D&D logo anywhere, though some of them, like The Ring, the Sword, and the Unicorn, proclaim "From TSR, Inc., the producers of the DUNGEONS & DRAGONS cartoon show." 

Once again, these are books of which I was completely unaware at the time and that I've not seen, let alone read, in the years since. If anyone among my readers has read them, I'd like to know a bit more about them, specifically whether they contain anything that connects them to Dungeons & Dragons. I would assume that they do, because what other purpose would TSR have had in publishing them beyond creating a potential new audience for its games? However, judging solely on the basis of the books' covers, they all look fairly generic. Their connection to D&D, if any, would seem to be limited.

TSR produced another series of "Pick a Path to Adventure" books – or should I say "Pick a Path to Romance and Adventure?" – the (in)famous HeartQuest series of fantasy romance novels. Unlike the other two series, I did know about these. I have a vague recollection of first seeing mention of them in the pages of Dragon, but, despite all my best efforts, I can find no evidence of this. In any case, I saw these in either Waldenbooks or B. Dalton sometimes in 1983 or '84 and had a strongly negative reaction to their existence. Their covers, reminiscent of the Harlequin romance books from the same time, certainly did nothing to endear them to me.

Like the Fantasy Forest series, HeartQuest does not seem to have been explicitly connected to Dungeons & Dragons, at least as far as branding goes. From what I've gathered, they're not actually bad books for what they are, though nothing special. I would imagine that they were another prong in TSR's attempts to expand the audience of their products (and thus their sales). Given that, unlike the Endless Quest books, which had several dozen titles, HeartQuest only had six, suggesting that, whatever its quality, they failed to achieve the goals TSR had set for them.  

I've sometimes jokingly called 1982–1984 the period when TSR was throwing a lot of spaghetti against the wall in the vain hope that some of it might stick. The company certainly tried many different approaches to expanding its customer base to what appears to have been limited success. On the other hand, these book series may well have played a role in helping to build up the company's publishing division. That division would eventually prove very successful – so successful, in fact, that, by the 1990s, it would become the cart pulling the horse of TSR's fortunes. That's a story for a different day (and probably a different writer, since I don't know enough about its fine details). Still, it's always fascinating to look into the forgotten corners of the hobby's history like the "Pick a Path to Adventure" books.