Tuesday, April 7, 2026

The Articles of Dragon: "Update from the Chief"

I mentioned a couple of weeks ago that, for all the fanfare that accompanied the publication of issue #100 of Dragon (August 1985), it nevertheless felt like the end of an era – at least to me. At the time, I couldn't have meaningfully articulated precisely why it felt this way, but I felt it nonetheless. Something intangible had shifted and I don't think I was alone in sensing it, even if its ultimate source remained nebulous.

I was reminded of this fact as I cracked open issue #101 (September 1985) and read it for the first time in decades. The very first article in the issue is "Update from the Chief" by Gary Gygax himself. Subtitled "About the past, the present, and a bit of the future," it's a very interesting snapshot of the state of TSR during the period between Gygax's return from California in late 1984 and his loss of control of the company in late October 1985. 

Take note of those dates, particularly the second one. This article appeared less than two months before Lorraine Williams snatched TSR from Gygax's grasp, doing so just as he had begun to right the company's finances after years of mismanagement by the Blume brothers. TSR wasn't out of the woods yet. There were still plenty of problems to be addressed and it's far from a certainty that, had Gygax remained in charge of TSR, they would have been. That's precisely why I find this article so notable: it's the last gasp of the pre-Lorraine Williams TSR, for good and for bad, and, in retrospect, I find it fascinating that it somehow aligns with my own adolescent sense that the wheels were indeed coming off the wagon in 1985, even though there is no way I had any inkling of what was happening in the boardroom at Lake Geneva.

The article begins with Gygax continuing to report on the possibility of a D&D movie, something he'd been pursuing while during his exile in California. From what he says here, the project was, by this time, still not very far along. He mentions that there is still no finished script, nor any actors or director attached to it. I've never really understood the point of a D&D movie. However, it's clear that getting one made was personally important to Gygax and he beat that particular drum right up until he departed TSR for good before the end of the next year.

Next up, Gygax crows about how well Unearthed Arcana sold – and rightly so. For all my grousing about the book's shortcomings, I know it was very popular at the time of its release. For many months, it was indeed a very hot property and often difficult to find. Gygax mentions that it outsold TSR's expectations. Those purchases, along with the release of Oriental Adventures no doubt played a big role in helping to fill the company's coffers. Say what you will but Gygax understood well what would appeal to the AD&D audience at the time. He also announces the upcoming release of Temple of Elemental Evil. While I don't personally think much of this "supermodule," like UA, it sold well. After all, AD&D fans had been waiting for the conclusion to The Village of Hommlet for more than five years by this point. Pent-up demand probably served it well. 

Though focused more on matters at TSR Hobbies itself, Gygax was still shepherding other D&D-related entertainment projects beyond the aforementioned movie. He notes that the D&D cartoon had been renewed for another season and expressed hope that it would be renewed again after that. Obviously, that didn't come to pass. Beyond that, there is talk of Amazing Stories and his own Greyhawk novels featuring Gord and Chert. 

More interesting to me is mention of "a game and companion book series based on modern-day action adventures." The game, about which few details are given, was to be written by Gygax and his son, Ernie, with assistance from Jim Ward, and Paul Yih (whoever that is). He calls the game "different" and "family-oriented." If anyone has any idea what this game might have been or if any work on it had ever begun, I'd love to know more. Could it, perhaps, have been an early version of Cyborg Commando or something in that general vein? 

Finally, Gygax takes a moment to once again excoriate "unscrupulous attacks and baseless accusations pertaining to role-playing games in general and D&D in particular." I certainly can't blame him for his distemper. There was a lot of nonsense circulating about Dungeons & Dragons in the mid-1980s and, while I personally never ran afoul of it, I've met enough people over the years who have that I can understand why Gygax was so angry about it all. The mendacity of these attacks is galling. I'm all the more grateful that my introduction to the hobby, just a few years prior, was free of this sort of thing.

"Update from the Chief" isn't really an article in the usual sense. Rather, it's just a collection of news items and musings from the time right before Gygax was booted from his own company. It's thus a remarkable historical document in its own small way. It's also a window on a period in my own personal involvement with the hobby when I began to sense a change in the wind.

10 comments:

  1. Paul Yih is a Chinese immigrant that is a Lake Geneva gamer that still lives in Lake Geneva. In fact he owns a jewelry store that is still there to this day. My assumption is he pitched the game mentioned to Gary.

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  2. I talked about this one as well. This felt less like a see-change than say White Dwarf #100, but there was the sense of *something* going on. While we would not really know the details until later on I got the feeling at the time that the direction of AD&D (and by extension TSR) had changed in 1986.
    I will fully admit I was excited for these changes and was looking forward to seeing what this "new" TSR was going to produce. They seemed to have new creativity flowing in and out and it was not till later that we learned the cost. The cost on people involved and the cost on the company. Though it would be another 10 years before all of that became terminal.

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  3. I recommend a trip through Different Worlds magazine, there was a column called "A Letter from Gigi" that told of rumors about the Game Industry and TSR was involved frequently. It might fill in some gaps in the timeline. Two examples:

    Issue 37 Nov/Dec 1984
    TSR seems to be sinking fast. Latest rumor has it that their bank has placed an operations man right under President KEV IN BLUME, effectively cutting Kevin off any important corporate decision-making.No reports of purges yet .. Another source reports that in the future TSR will not be supporting their slower selling games like Boot Hill and Gang- busters unless a sudden influx of gamer-interest develops. Start sending articles on your favorite role-playing games to The Dragon, gang.

    Issue 39 May/June 1985
    Is adventure gaming dying? KEVIN BLUME has resigned as president of TSR, publ isher of many adventure games including Dungeons & Dragons, Indiana Jones, and Marvel Super Heroes. The company is up for sale: asking price $6 milion and dropping. Their magazine, The Dragon, is also for sale at
$1 million. Lorimar, Norman Lear's production company, is interested in TSR if GARY GYGAX stays to run the company.

    Of course there is a delay between writing and publishing but I found them intersting. Anyway the internet archive has a number of issues for the curious: https://archive.org/details/different-worlds-tadashi-ehara-editor/Different%20Worlds%2004%20-%20Tadashi%20Ehara%20%5Beditor%5D/

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    1. wait, what? Lorimar could have bought TSR, as long as EGG stayed on to run the company? Imagine how the course of history would have changed if this occurred.

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    2. Different anon - yes, this is news to me, too. Granted, I was about as far from Lake Geneva, existentially if less so geographically, as James was in 1985, but in all the years since I've never heard a whisper of this purported rumor. I'm fascinated that it may have been true.

      Honestly, and I am a EGG defender for the most part, I wonder if he was up to it at this point. Was anyone? His return from Hollywoodland brought in fresh revenues and TSR did seem to be turning, slowly, in the right(ish) direction. But he had this movie bit in his mouth and he ran, and ran, and ran with it, to no good end. Who knows how much energy was exhausted in that pursuit? There was never anything good that was going to come of that, and teenage 80s me, and all my friends, thought that at the time; it seemed obvious to us. I don't recall anyone in my gaming circle sitting around wanting a D&D film, I do suppose those people existed - there may have been oodles of them, what do I know? James is right, of course - there is no "D&D story" to film as a D&D story, it's just whatever we do at our tables. How do you film that? Every fantasy film ever made is a D&D film, because D&D fantasy gaming is every fantasy plot, every fantasy game, and none of them. It's whatever we do at our tables. The two Conan films were D&D movies. Oliver Stone and John Milius's Conan film was a bad Conan movie but maybe the best sword & sorcery flick ever made. The second one was a cess-pool abomination of a film, but perhaps the perfect D&D game film, it's as exciting and as ad hoc and as asinine as any good gaming campaign has ever been. Go watch it, rename "Conan" to "Wulf" or "Thag" or what have you, and tell me it doesn't make you 1. wish you'd spent those 100 minutes doing almost anything else, like 2. getting out the dice and destroying an ancient evil!

      There's an alternate reality where EGG, Milius, Lucas, Ridley Scott and Spielberg all got together in 1982 and made the greatest sword & sorcery film ever made. Why it would have been a D&D film in particular is still lost on me 40+ years later.

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    3. Honestly, I think if EGG had stayed on, D&D would have become more baroque and obtuse, adding more spells, classes, races, attributes, etc. It was trending that way with UA and OA.

      As painful as it was, the 2E we eventually got was a sturdier base to run a wider range of fantasy settings.

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    4. They should have kept EGG on but had him dedicated to writing modules instead of rules.

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    5. Keeping him on that way would have failed spectacularly. Williams and the new board saw Gary as the problem. The financial "trick" they played on him was a nuclear option. What should have happened is Gary would call the Blumes' bluff, buy their overpriced shares, and own controlling interest. From what I understand, he could have conceivably met the demands, and would have recouped the overpayment in about 2-3 years.

      What TSR (Blumes) did NOT want was for Gary to return, continue to right the ship and keep the company viable on his terms. They wanted him out (not entirely out of greed. He was a creative, an idea guy, but business-volatile.) There's no way in hell, even in retrospect, that they would have thought keeping any association with Gygax at all would have made any business sense.

      Gygax lost sight of his business: the cerberus of (latent) Chainmail, BECMI, and AD&D. This was an invention as unique in its realm as Apple Computer, Nike shoes and Polaroid had become in theirs.

      But when he had the opportunity to to seamlessly extend mass combat to the latter day version of the game, he just invented the sluggish, clunky tacked-on BattleSystem with rules that in no way flowed from stronghold play as suggested in AD&D or as clearly defined in Companion. Even worse he completely and inexplicably stepped over the perfect massed combat system (Chainmail!) that started the whole thing!

      Business errors like BattleSystem were minor problems compared to Gygax's Quixotic ventures in Hollywood. The only D&D movie options that made any sense at all would have been an adaptation or riff off The Guardians of the Flame, where an evil wizard plane-shifts to modern Minneapolis and disguises himself as a professor and runs a game of D&D that mystically transforms the players into his "campaign" as their characters in order to complete his quest, or die in the process, or else something like what Stranger Things tried to do decades later. D&D culture would have made an exciting movie; a movie set in Greyhawk would have been indistinguishable from Legend, which proved there wasn't a market for (really great but) generic fantasy yet.

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  4. Fond memories of that time. I stepped out of my shell to make a Cavalier thanks to UA. Learned all about Mesopotamia in 9th grade history, made D&D much richer. Was totally unaware of all the machinations at TSR.

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  5. I heard about Gary's loss of control in a product from GameMaster Publications. It mentioned that TSR had been taken over by Lorraine Williams - which, coincidentally, is my sister's name!

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