Monday, May 26, 2025

A Hobby, Not a Uniform

Regular readers of this blog will know that I have often commented on just how much RPG-related merchandise has proliferated in the decades since my youth. Walk into any convention, visit almost any local game shop, or browse any online storefront and you're certain to find a dizzying array of T-shirts, hoodies, pins, mugs, and other paraphernalia emblazoned with dragons, polyhedral dice, or cheeky slogans about hit points and saving throws. There are enamel pins shaped like D20s, gemstone dice that made from actual gemstones, and even baby clothes. For a lot of gamers, this is simply a natural extension of their passion, a way to carry a piece of the hobby with them wherever they go.

For me, a certified stick in the mud, it's something with which I've never really connected. In fact, it makes me cringe a little.

This probably sounds odd coming from someone who writes a blog devoted to roleplaying games. I’ve probably spent more time thinking and writing about these games than a lot of my fellow roleplayers –whether that's a good thing or a bad thing remains to be seen – and I've never had any hesitation in discussing my hobby with others. In fact, I’ve generally found that when I do explain my interest in RPGs to non-gamers, most of them are curious, even enthusiastic. Roleplaying is an unusual hobby, to be sure, but thanks to decades of computer and video games, fantasy novels, and popular streaming shows, I think most people nowadays have some sense of what I'm talking about, even if they've never rolled a die in anger.

Despite this, I rarely wear T-shirts or any other apparel that advertises my involvement in the hobby – at least not publicly. I do own a handful of such things, of course, but I mostly wear them as sleep shirts. This isn't out of embarrassment. If I were embarrassed, I probably wouldn’t have spent so many years publicly documenting my thoughts on obscure RPGs, old AD&D modules, or the ins and outs of Tékumel. At my age, I’m quite comfortable with who I am and how I enjoy spending my free time. Even so, I don’t define myself by my hobbies, let alone feel the need to broadcast my interests in them through textiles.

This is a personal preference, of course. But I do find there’s something just a bit strange and even a little off-putting about wearing one's enthusiasms like a uniform. It can feel, at times, like a kind of branding, as though we’re walking billboards for our subcultures. I understand the appeal: there's comfort in signaling shared interests, especially in a world that, particularly in recent years, feels increasingly fragmented and alienating. For many people, these shirts and hats and pins are conversation starters or community badges, small ways of affirming, "These are my people. I belong here." I can respect that. I really do. It’s just not for me.

Perhaps it’s generational or maybe it’s the result of having come of age at a time when fandoms weren’t quite as performative or commercialized as they seem to have become. In my youth, being a roleplayer was something you did, not something you were, let alone something you wore. One's love of the game was expressed through carefully drawing up a dungeon map, creating a memorable character, or debating rules interpretations for hours with friends. The idea that there was any need to demonstrate one's investment through merchandise would have struck us as both odd and a little suspect, like someone claiming to be a film buff because he owned a Star Wars lunchbox.

That said, I understand that times change. The hobby has grown immensely and with that growth has come a broader cultural footprint. What was niche in my youth is now more mainstream, or at least adjacent to it. With mainstream success comes branding opportunities. That’s the nature of modern fandoms: they’re not just about shared interests anymore, but about "lifestyle" and, inevitably, commerce. A shirt isn’t just a shirt; it’s a signal, a declaration, a membership card.

Again, I’m not knocking anyone who enjoys that sort of thing. In its way, it’s another form of expression and one that clearly resonates with many. I suppose I’ve always preferred my interests to emerge through conversation rather than through outward signifiers like clothing. If someone asks me what I’m into, I’ll happily tell him as much about my hobbies (of which roleplaying is but one) as he'll allow me. Until then, I’m content to let my enthusiasms simmer quietly beneath the surface, where they can surprise and delight rather than shout for attention.

I suppose that’s the essence of it. Some people wear their fandoms on their sleeves – literally – and others keep them tucked away in their notebooks, their memories, and on their game shelves. Both are valid. As for me, I’ll stick to my plain shirts and quiet conversations. After all, a little mystery never hurt anyone.

41 comments:

  1. I can certainly relate to the performative aspects you mention. A friend recently commented that, at our age, I still DM a weekly BECMI game, drive a pickup, and manage to fit D&D, fishing, and target shooting into my life and career. Yet I've never had a (silly to me) bumper sticker or plush D20 affixed to my truck proclaiming my hobbies. There have been subtle cultural shifts since I first started playing D&D in 1979, some of which seem to border on excessive self-expression. Though I can still be counted upon to make a comment about a paper target or trout failing a saving throw or me making a skill check (-:

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  2. ---Jim Hodges
    Funny you should write this column because just yesterday I had a conversation about how strange it is that when someone buys a T-shirt (or any of many such products) that has a sports franchise logo emblazoned upon it, one is essentially paying that business to advertise its product instead of that franchise/business paying you to be its walking billboard. I know it's not the exact same comparison or the point you're really making but reading this resonates something I was just saying.

    All that said, in forty-two years of being in the RPG hobby, I've never once worn clothing that publicized my participation in the activity, but I don't think that's been out of any particular stance on the matter, it's just been the way it's been.

    Hey, interesting article today as usual!

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  3. I'm with you, I've never understood wearing shirt showing what you are into. But I also don't have social media and tend to just be a private person.

    That said my kids have started buying me a bunch of Jeep shirts. Which I wear because they ask, and I'm glad they are into Jeeps.

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  4. Yesterday I wore a jersey for the Spanish soccer team Barcelona to the grocery. While I was shopping, a guy came up to me, grabbed my shoulder and said enthusiastically, "Hey man, vamos Barca!" I haven't had that reaction to the single t-shirt I have related to gaming (a 20-sided die, showing a 20, with the caption "I win.") but I have had a comment or two on a t-shirt I bought from Chris Onstad, of one of his Achewood web-comic characters.

    In the last case, I bought it to support the artist, but each time someone's commented I felt a little connection, just like with the guy who also appreciates Barca's style of play. I sure wouldn't tell anyone they *should* advertise their fandom, but I don't see it in a negative light. I should note that I'm 56, so I'm not sure it's a generational thing...

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  5. Yes, but I love those license plates that hint at hobby involvement.

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    1. There's a car in my neighborhood whose license plate is "Cthulhu."

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    2. I once had a car with FNORD as its plate. One day while waiting at a light with the windows down (no air conditioning), I heard someone somewhere outside yell 'Hail Eris!'. So naturally I shouted back 'All hail Discordia!'.

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  6. I own a number of such shirts and I wear them. That said, I've never bought one. All were gifts.

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  7. I don't really wear anything for any of the hobbies Im involved in. I had a Dungeons & Dragons T-shirt around 1980 or 1981. That was the last time. When I was into competition archery, I would wear some logo gear being that I was sponsored, and I still have some of those hats I wear on occasion. My main thing throughout my life is playing guitar and I don't think I have any branded clothing at all for guitars or amplifiers. Maybe one hat. I never have really liked wearing shirts or jackets that have anything on them. All the nerd paraphernalia of the last 30 years or so, is something I've completely avoided. I reckon I'm also a stick in the mud and a tightwad. I'll see the movies. I'll watch the shows. I'll talk about it online, but that's the end of it. I've got no desire to waste money on miscellaneous crap thats not directly useful.

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  8. Given how much D&D, particularly 5e with no homebrew or 3rd party resources dominates the hobby, wearing a D&D shirt doesnt just not feel punk, it feels anti-punk. Like Maroon 5 are lame, therefore Maroon 5 shirts are lame, but its not like Adam Levine is actively trying to keep me from listening to Death Grips in the same way Wizards of the Coast is trying to prevent independent game designers from doing their thing.

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  9. So well stated. I agree 100%. Personally, I extend this to not wearing gear from my various alma maters or my favorite sports teams.

    The only exception I've made (which proves the rule) is for a "Morrow Project" t-shirt that my sister somehow knew to buy me from an Amazon 3rd party seller about 15-20 years ago. I was so blown away that she knew/remembered the name and thought to buy me the gift that I have kept the shirt in a closet ever since. I've still never worn it. But that's not because of my general views on this point, but because it is, like, XXXL 'gamer size' and cartoonishly too big for me.

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  10. I started playing in AD&D 1983 and my parents were always on me about growing up and when I was 11 they insisted I put away all my toys permanently. I never once thought that D&D had anything to do with anything childish. For me it was about roguish and heroic adults fighting for survival, which is why the D&D cartoon rubbed me the wrong way. And why as an adult I've never purchased any toys for myself, no Lego, no figures, figurines, no clothes, no bumper stickers, nothing. Unlike you though I am quite embarrassed about this hobby. I used to park around the corner and sneak in the back door of the comic shop and worry random folks could see through my plastic shopping bag while I walked back to my car. In high school I never once went into the library for fear of being called a nerd, while I spent every moment at home reading and solo gaming. Still, I will defend myself and nothing will change my mind about the benefit of the hobby, as my games are for teens and adults, with mature themes and complex mysteries, Nothing to do with kid stuff.

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    1. Are you me? "Put away your toys", "Are you still messing with that stuff?", time spent not camping or hiking reading and solo gaming (solo gaming is and has always been a thing, there's an entire iceberg worth discussing beneath that tip), never or seldom discussing my hobby with others, and seeing nothing childish in it at all. Since 1982 - are you me?

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  11. I openly admit to being bitter.

    As a kid, I loved comic books and superheroes and science fiction and D&D and all those other inter-related pastimes kids of my (our?) generation enjoyed. And I got so much freaking grief for it. I started to hide many of my hobbies when in public (the exception being novels, which I could say I was reading for classwork).

    Then, suddenly, the kids (and now grandkids) of the brats who would. not. leave. me. alone. can openly enjoy a hundred Marvel movies, anything even tangentially Potter-ish, and now -- NOW -- openly wear D&D paraphrenalia without fear of being dragged publicly.

    I am happy for those kids (they have other problems), but the whole thing just leaves me a little sad & angry.

    Of course, most of that peripheral swag looks like garbage to me anyway. Like that THAC0 shirt above. Ugh.

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  12. This is a very orthogonal point to the main one that you make here, and I tender it respectfully:

    As a fiftysomething roleplayer who started with Holmes and began reading Dragon with the exact same issue you did, I would like to suggest that while the merchandising of D&D and hobby gaming in general was less pronounced back then, the difference between then and now is much more one of degree than of kind. There was plenty of junk on sale for people who wanted gaming-themed trinkets in the early 80s, at least; I remember seeing it at cons.

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    1. Oh, no doubt! I remember it, too, and didn't have much use for it then either.

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    2. James, you read (The) Dragon way back when I did, you must remember the ubiquitous ads for the "Who Says Dragons Don't Fly?" t-shirts, with the dwarf and a shield covered with what one assumes must have been, ahem, dragon feces? I wondered fortyish years ago, and still do today - who buys this and wears it?

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  13. I thought it was neat at first, but now it is overwhelming.

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  14. Looking through the comments, I guess I'm in the minority on this one: I'm kind of tickled that my nerdy hobby is mainstream and robust enough to support the kind of social signaling that used to be reserved almost entirely to enthusiasm for sports teams. We've gone from being a niche hobby that was impossible to explain to strangers to being no weirder than bowling--no, hang on, I think we may be less weird and niche than bowling has become these days.

    I'm okay with that.

    (I think my favorite gaming shirts would be the pair I have with Erol Otus Lovecraft illustrations: one features his Yithian and another his Cthulhu, both originally from Deities and Demigods, of course. And two of his best, in my opinion.)

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    1. As I wrote above, I don't wear any of this type of gear (for RPGs or sports teams). That said, I agree entirely with your sentiment above - about how this is a manifestation of a more accepting society in modern times. THAT said, back in the 1980s, my three favorite things were: comic books, jazz, and the NBA : each uniquely American art forms. Two of the three have achieved broad cultural embrace today, but alas, jazz may be more culturally marginalized now than 35 years ago....

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  15. Same basic age as you, and I love wearing tees with gaming or SF or fantasy or media-themed images on them. I also wear sports ball shirts with my favorite team logos on them. Absolutely no qualms about any of this.

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  16. Old man yells at t-shirt.

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  17. In my teens, as a nerdy kid who was teased a lot, I didn't signal my hobbies much. Later in life, I started to ease up, and am now mostly open, though I'm more open about my Lego hobby than gaming.

    Until I got married, I was wearing fantasy themed t-shirts on game days, but for my birthday my wife got me a D&D shirt that I wear sometimes, though mostly not out of the house.

    Lego on the other hand, I will wear fan made shirts and convention shirts at various times.

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  18. Ah, let the kids have their fun. They're not hurting anyone.

    My question is: does THAC0 really rhyme with Wacko?
    I always said THAY-co.

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    1. I live in southern California, where, for generations, it's been very common for USC alums to display their Trojan Pride publicly in all sorts of ways, including USC license plate rims on maroon and gold Cadillacs, and the like. There's a man in my neighborhood who drives a street legal golf cart around with a gigantic University of Michigan "M" on each side and on the roof. I judge him for this, without knowing him. he's not hurting anyone for sure. But I also think he's delusional about the power of that brand.

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    2. Most fans are delusional about their favorite thing. He's not hurting anyone, and he's having fun.

      More importantly, do you say THAY-co or Thacko?

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    3. Hah! When I went to college in 1988, I completely dropped RPGs and mostly dropped comic books. I didn't actually 'rediscover' D&D until my wife, who has no interest in any of this sort of thing, bought me a 4e D&D boxed set on Amazon as a 'joke' Father's Day gift 20 years later. So I actually missed AD&D 2e entirely. That said, I would pronounce "THACO" with a flat "A", as I would pronounce "Armor."

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    4. We always said THAY-co, rhymes with DAY-glo.

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    5. I agree with the t-shirt. Pronouncing it "thack-o" IS wacko!

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    6. This Midwesterner (from Michigan/Indiana/Illinois, basically the Chicagoland area) has always heard and said /'θeɪ koʊ/. Never heard /'θæk oʊ/ until YouTube was a thing.

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    7. Pacific Northwesterner here: always pronounced it to rhyme with "wacko." I wonder if anyone pronounces it to rhyme with "taco"; I would find that really odd

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  19. Whelp, there goes my dream of owning some wicked cool Grognardia merch….

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  20. Sometimes a tshirt is just a tshirt. I’ll file this under the “hater of fun since before it was cool” category of grumpy grognardism.

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  21. I own several convention t-shirts from Origins and GenCon, plus several gaming related t-shirts. I have no problem with it and there is nothing wrong with it. To each their own.

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  22. I'm not a massive merch or label-wearer but I do have band t-shirts and one Dyson Logos D&D t-shirt too. I think that modern fandom has started to attach values onto something (a comic, a band, a game, a movie) where originally something was just cool. The reason for that I suspect is marketing or advertising seeking to monopolise your £ or $ or € for their brand.

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  23. I recently got a couple sweet t-shirts: “In Crom We Trust” and “You had me at Swords & Sorcery”.
    I have a “Roland the Headless Thompson Gunner” shirt on the way.
    The way I see it, unless you’re wearing plain Haines t-shirts out, or maybe a cool flannel or something, your t-shirt’s going to have something on it. Might as well make it something interesting as well as something you’re into.

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  24. I don't wear logo'd merch. But I completely love, "In Crom We Trust"!

    You're definitely correct about how most clothing has some logo. But personally, I do prefer entirely plain t-shirts (without even pockets) and entirely plain dress shirts. That said, a lot of my athletic wear does have the Nike 'swoosh' on it. So guilty as charged there, for sure (ditto my running shoes).

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  25. I have never understood why some parents do the whole “forced toy retirement” when it is so unnecessary - kids left to their own devices will do it themselves. No one told me to stop playing with toys - I simply stopped around 11 or 12.

    As for shirts - some I wear, some I don’t. First thing - is it cool art? Then I am more prone to wear it. Second am I a supporter or a billboard?

    I love national parks. And some of the national park tees have some cool art - because I support national parks and I like the art I have a lot of national park tees. It’s not really an identity thing. I’m the same way with t-shirts of bands - when I was a teen growing up I was pretty much in the Eddie Munson set. At that time metal didn’t get a lot of airplay and one way to help a band out was to support them with free advertising - then it became a thing metalheads did. That was definitely an identity thing - but hey the shirt had cool art so there was that -and- Iron Maidens music was rarely put into radio rotation before 2000. So you were still supporting an unsupported powerhouse of a musical act. But you wouldn’t catch me dead in a Tommy Hilfiger shirt. But a lot of my tee shirts were science shirts too: a periodic table shirt - planets - shirts for undersea projects etc.

    In those days (the 80s when I was firmly a child) an IP based shirt was a special thing. Dr Who, Star Trek, Star Wars shirts were not unheard of and generally rare and reserved for the most hard core that could find them or in the case of Who donate to PBS. D&D shirts were neigh unheard of and it was a serious deal if you could get one - mine was cheat - I got it free at the local computer store and was a “pool of radiance” shirt for the SSI gold box game. That’s right 700 clubber: I got long hair, listen to metal, use a computer AND play Dungeons & Dragons, whatcha gonna do about it?

    Though I will say from about 86 to about about the time Heir to the Empire came out in 91 we all thought the kid in the Star Wars shirt was kind of weird - like yeah cool movies but let it go man… but before that I am sure every kid on the block had Star Wars bed sheets.

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  26. I am in the camp of let people have fun. I mean when I was a kid in the early 80’s I had Star Wars shirts and found a D&D poster at a comic shop I hung on my wall. My dad was always into trending sports. And while he seldom had team merch. He did have clothing that marked him as a player of that sport in terms of style or brand when not playing. As I got older I had band shirts and remember people in the 90’s having X-Files shirts and other fandoms. People in other niche hobbies like motorcycles, horse riding, and so forth have similar merchandise. I don’t see it as performative but simply people sharing their identity with others. When you are young or find something that really meshes with you. you find yourself broadcasting that part of you in ways. Saw an older guy with a ham radio shirt other day. One thing I love about the hobby these days and meeting all the new players. Is that I have zero stereotypes to rely on. I feel when I was young all the players I met listened to the same music, watched the same movies, and told the same Monty Python jokes. Thankfully now the players feel super diverse and from different backgrounds and interests compared to my old gaming groups. My players have bought me shirts over the years. And from time to in a lazy Saturday I may wear one of the coffee shop. And I have gotten fun compliments or remarks on it.

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  27. So have you all got the navel gazing out your system now?

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