Stuck

If you’d told my younger self that, by middle age, Star Wars, Star Trek, Dungeons & Dragons – all the things I loved as a boy – would not only still exist but would be huge entertainment "brands," I doubt I’d have believed you. I certainly wouldn’t have believed I’d no longer care about them. Worse, I never would have imagined I’d feel repulsed by what they’ve become.

And yet, here we are.

Plenty of commentators have observed a phenomenon sometimes called “stuck culture” and I think that captures part of my malaise. Contemporary pop culture seems either unable or unwilling to move on from the past. Instead, it recycles, reboots, and repackages the same "intellectual properties" – a phrase I feel unclean even typing – over and over again, as though what we truly need is just one more sequel, one more origin story, one more “gritty reimagining” of a once-beloved character or setting.

This cultural stagnation is especially glaring in the realm of the nerds, where hobbies were once defined by originality and creativity. Now? They're more often defined by compulsive repetition and the embalmed echoes of past glories.

Don’t misunderstand me: there’s nothing wrong with nostalgia. Remembering the things that once brought us joy is natural, even humanizing. However, there’s a difference, in my opinion, between nostalgia and necromancy. So much of popular culture today, particularly nerd culture, feels like it’s reanimating corpses. Bigger budgets, flashier effects, and algorithmic polish don’t bring these creations back to life. They only parade them around, lifeless and hollow, like mummified icons. The result isn’t a return to something vital or real. Instead, it’s a grotesque simulacrum, stripped of its original context, meaning, and soul.

In the age of content algorithms, our past preferences become templates for future production. Innovation is replaced by optimization – and what’s being optimized isn’t storytelling or artistry, but you. Or rather, your predictable patterns of engagement. If you once loved, say, Star Trek II: The Wrath of Khan, they'll feed you a dozen pale imitations, each more toothless, more risk-averse, and more emotionally flat than the last. If you liked elves and dungeons in 1982, the machine will churn out endless corporate flavors of the same, carefully drained of the strangeness and wonder that once made them sing.

This is apparent even in roleplaying games. There was a time when RPGs were gloriously, sometimes chaotically, diverse. Every few months brought some new idea, some strange world, some half-baked but fascinating mechanic. Some of it was brilliant, some of it was garbage, but all of it felt alive. Today? Most major RPG products are variations on a narrow set of tropes established decades ago. Even the Old School Renaissance, of which I count myself a part, often falls prey to the same trap: remaking, rehashing, repeating.

So when did creativity give way to caretaking? When did our hobby stop being about imagining new worlds and become a museum of preserved brands?

It wasn’t always this way. Nerd subcultures were once genuinely weird – offputting, insular, and proudly obscure. They were difficult to access and defiantly uncool and that very inaccessibility acted as a crucible, forging originality and independence. But the rise of the Internet, and especially social media. has flattened all subcultures. Everything is now accessible, marketable, and smoothed out for mass consumption. Because nerds were among the earliest adopters of these technologies, nerd culture may have suffered the most from this transformation.

The result is a creeping homogenization. “Fantasy” now means elves and dragons. “Sci-fi” means space wizards. Every new game must have a "brand identity," a "product roadmap," a social media presence. Anything that doesn’t fit the mold is quietly ignored, regardless of how original or inspired it might be.

What we’re losing in this cycle of endless recycling isn’t just novelty but meaning. The worlds we once explored, whether in a galaxy far, far away or deep beneath a ruined castle, mattered because they were new. They challenged our imaginations. They opened doors we didn’t even know were there. When everything becomes a remix of a remix, that sense of discovery is lost. That may be the real tragedy – not simply that nerd culture has changed, but that it has ceased to move on. It no longer dares to venture into the unknown. It circles the same drain, hoping that the next familiar logo will somehow rekindle the old spark.

But it won’t. It can’t.

The antidote to stuck culture isn’t rage and it isn’t despair. It’s refusal. Refusal to let our cultural memory be mined for spare parts. Refusal to accept brand management in place of imagination. Refusal to mistake familiarity for worth.

There are still creators out there doing strange, beautiful, uncompromising work. There are still games being written, books being published, ’zines being assembled that don’t give a damn about algorithms or intellectual property portfolios. Seek them out. Support them. Better yet, make your own.

Let the past be the past, not a franchise.