I've probably mentioned that, as a kid, I didn't actually have all that much love for Tolkien or Middle-earth. Sure, I watched the Rankin/Bass version of The Hobbit (and its awful "sequel," The Return of the King), along with Ralph Bakshi's flawed animated masterpiece, The Lord of the Rings. I even owned -- and read -- his books, but I can't say that, aside from a few surface details, I thought much of the good professor's creative output. It would be many years before I'd changed my opinion on this matter. Better late than never, I suppose.
Consequently, you'd think that I wouldn't care much about this ad, which appeared in issue #67 of Dragon (November 1982), announcing several Middle-earth gaming products from Iron Crown Enterprises, most notably a Campaign and Adventure Guidebook.
The Court of Ardor that I actively made an effort to hunt them down and buy them (and I'm glad I did), but there's no denying that I found I.C.E.'s ads incredibly evocative. Even now, looking at this one from nearly three decades ago, I found myself intrigued by the prospect of a "Tolkien-ish" fantasy campaign as a palate cleanser after so many years of being immersed in swords-and-sorcery. If that's not a compliment to this ad, I don't know what is.