Issue #69 (January 1983) brings us to an ad for which I have particularly fond memories:
For me, Traveller was the only serious competitor to D&D for my affections and The Traveller Book is one of my favorite iterations of it. This terrific rulebook had all the rules needed to play under a single 160-page hardcover, along with some sample adventures and basic details of the official Third Imperium setting. I can't shake the feeling that The Traveller Book was marketed to AD&D fanatics like myself, who instinctively associated RPGs with hardcover volumes. True or not, I loved this book and still consider it a great way to introduce oneself to Traveller.